HMA Connect AppLending Leadership: The Creative Brief
In The Creative Brief, we’ll take a step back from the front lines of the mortgage world and show you results-driven marketing processes that every loan officer will want to use on a daily basis. Hosted by Corrine Bibb, VP of Marketing and Rachael Tresch, Director of Brand and Media Relations at HMA Mortgage, this segment is all about bringing a fresh, dynamic perspective to the world of mortgage marketing. You’ll learn the secrets of effective personal branding, social media marketing, and tips and tricks on how to stand out from the competition.
Recent Episodes
Fundamentals of Marketing: Crafting Consistent, Strategic Marketing Plans for Mortgage Lenders
Welcome back to Lending Leadership: The Creative Brief—the podcast where we break down the art and science of mortgage marketing and leadership.
Today, we dove straight into one of the fundamental questions every loan officer and marketing professional faces: what really is marketing, and what is it not? With both of us—Rachael Tresch and Corrine Bibb—on the mics this week, we brought the full energy of our marketing circus to the conversation, painting a vivid picture about how all the moving parts of marketing, from advertising to PR to sales, fit together into a cohesive strategy.
Collaboration at Its Best: Behind the Scenes of Our Sales Rally
How to Turn Marketing into Your Secret Weapon
Maximize Engagement and Build Relationships: Social Media Strategies for Loan Officers
Embracing Female Empowerment and Connectivity in the Mortgage Industry with Laurie Nelson
Secrets to Success: Building a Strong Mortgage Team with Dan Andersen
Creativity in Mortgage Marketing with the Malamut Brothers
Sparkle and Shine: Rachael Tresch’s Secrets to Stand Out in Mortgage Marketing
Corrine Bibb on the Role of Delegation, Humor, and AI in Marketing
From Burnout to Breakthrough: The Ultimate Social Media Tool for Loan Officers
Mastering Social Media: Hooks, Content Strategy, and Effective Calls to Action for Mortgage Loan Officers
Holiday Gifting for Mortgage Officers: Creative Ideas to Show Your Contacts You’re Thinking of Them
Getting the Most from Your Marketing Team: Key Deliverables for Mortgage Success
Building the Best Mortgage Company: Lessons from Industry Veterans at HMA Mortgage
Navigating the Mortgage Industry: Creative Marketing Tips for Loan Officers
Check Out the Other Side of Lending Leadership
Lending Leadership: The Mortgage Pros
In The Mortgage Pros, you’ll be guided by the three dynamic partners of HMA Mortgage—Tom Mills, Dave Holland, and Robert Fillyaw—through the real, unfiltered truth about the mortgage industry. With decades of combined experience and close to a million dollars spent on professional coaching (yes, you read that right), our hosts are ready to share their wealth of knowledge and hard-earned wisdom and maybe even reveal a few facepalm-worthy moments that loan officers will not want to miss.
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Meet the Hosts
